NISMO Festival 2024
Fan service. It’s a term that has been diluted by movies and video games catering to only what the hardcore audience is looking for. At its core though, doing something for a brand’s most passionate crowd is an act of love. A way to give back to those who have been loyal and faithful. Enter Nissan’s NISMO Festival, an annual gathering all for the fans.
Nissan Heritage Collection
Bucket list meet agenda planner. Yes, this was real, and it was a visit that I had been waiting a long time to experience. Mercedes, Lamborghini have public buildings dedicated to their history as museums. In the land of the Rising Sun, things are a bit more exclusive. Nissan’s collection is a by-appointment affair, and the two hours I got was something to be treasured.
Daikoku Futo’s Car Scene
In our ever connected world, things which were once underground have been pulled up to the surface. Car culture in Japan is taking on this feeling. More and more events that used to feel exclusive are becoming tourist attractions. Daikoku Futo, as the premier parking lot just outside of Tokyo, has always been a place for locals to hang out in between night cruises. Now it’s something of a spectacle.