Fan service. It’s a term that has been diluted by movies and video games catering to only what the hardcore audience is looking for. At its core though, doing something for a brand’s most passionate crowd is an act of love. A way to give back to those who have been loyal and faithful. Enter Nissan’s NISMO Festival, an annual gathering all for the fans.

Bucket list meet agenda planner. Yes, this was real, and it was a visit that I had been waiting a long time to experience. Mercedes, Lamborghini have public buildings dedicated to their history as museums. In the land of the Rising Sun, things are a bit more exclusive. Nissan’s collection is a by-appointment affair, and the two hours I got was something to be treasured.