As I mentioned in my live blog, after some funky cover music from a conveniently-named band called “The Rays,” Kia unveiled their Ray plug-in hybrid concept car at the 2010 Chicago Auto Show. But the story doesn’t end there. I’ve been to enough press conferences to know that generally they follow the same formula: a company executive comes on stage to wax poetic about the brand, then pull a cord from the ceiling to light fireworks and POOF! a car appears on stage for all to see. Kia decided to get a little bit more creative this time around. Follow me after the jump to find out how.

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